Y&R New York’s Marc Sobier chats about “Roam Free”

Why use CGI when real life is so much better?

In a world of CGI, sometimes you get better results by letting expert stunt performers work their magic. In the latest video of ADC’s Behind The Cube series, Marc Sobier, Executive Creative Director at Y&R New York, talks about the “Roam Free” campaign for Land Rover. Marc discusses the wonder of working with such a talented group of parkour experts, whose pride in their craft is left on full display, with as little digital effects as possible.