Y&R New York and Land Rover “Race The Sun”

In the Land Rover campaign entitled “Race The Sun”, Marc Sobier, Executive Creative Director at Y&R New York, proves true the old maxim “if you can’t beat ’em, join ’em.” The ’em’ in this case was Mother Nature and raging forest fires that would blot out the very sun the Land Rover was meant to chase. The end result is some pretty spectacular footage that might not have happened had they called it a day.