Design November 14, 2011
Young Guns 6 winner Yolanda Santosa, creative director of Ferroconcrete, recently finished a rebranding “mini revolution” project with früute, the tart bakery started by Yolanda and her mother & sister.
From Ferroconcrete: Ferroconcrete helped launch früute’s mini tart revolution by creating a comprehensive identity system that was applied across multiple brand touch points, including store design, interior and environmental design, website and packaging. Like many of Ferroconcrete’s Identity systems, brand language and tone were created to enhance the brand’s messaging and personality. The design direction for früute uses an exceptionally clean, modern and natural (thus the birch wood) aesthetic, creating an engaging and unique experience for a premium product that’s entirely unordinary.
Follow Yolanda @yosantosa