Member News November 7, 2016
by Lauren Festa
With a growing population of 8.5 million, New York City has witnessed the most robust population growth since the 1920s. As the city reacts to the influx of residents, it struggles to stop the overwhelming amount of litter on the streets.This is where ADC Member Vrasidas Golemis comes in, with his project TRASH2TRASH – a fun and integrative way, designed to motivate New Yorkers to reduce litter and clean up our streets. By picking your most hated celebrity/presidential candidate, the incentive is to trash your vote rather than trashing our streets. Each day we research online the most hated celebrities in America, and place their face on specially designed trashcans around the city. Not only did New Yorkers engage with our initiative, they loved the idea so much they would pick up litter off the ground just to trash their vote. With the Presidential Election tomorrow, the Art Director and Pop Culture Engineer couldn’t pass up the opportunity to create a Presidential Edition of the TRASH2TRASH project.
“Some did (put trash in Hillary’s bin) but at some point, a group of guys dumped all of the trash into Trump’s bin. So I think this is a statement – which I’m happy about”
See the video here!