The Voice of the Drought: Leo Macias

ADC Member helps give a voice to a dangerously dry São Paulo

Drought has been a sobering topic in the news these days, with California imposing the first statewide mandatory water restrictions in its history. But we must never forget that problem is also occurring on a global scale.

Case in point: Brazil’s Cantareira system, which provides drinking water for São Paulo — the most populous city in the Western Hemisphere — has seen dramatically reduced water level over recent months. To illustrate this point, Leo Macias, ADC Member and Creative Director of DM9DDB, led his team in developing “A Voz Da Seca” (The Voice of Drought”), letting the earth speak out in the form of a custom typeface created from the cracks in the dry bed of the Cantareira.

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