This Thursday evening, the ADC Gallery hosts one of the most anticipated events on the ADC calendar. No, not the ADC Festival or Portfolio Night or the annual ADC Young Guns party. We’re talking about the ADC Paper Expo! Every year, hundreds of designers attend to learn about the latest in paper, printing and packaging from nearly two dozen industry leading suppliers and producers. It’s kind of like Christmas morning, only everyone is more interested in the wrapping paper than the presents themselves.
And in case you think it’s only the attendees who get excited about the ADC Paper Expo, we reached out to some of the participating vendors to find out why they love this event so much.
“ADC Paper Expo is the spring highlight of the paper industry. We have been a supporter of this event for about ten years, and have always felt it worthwhile for Neenah to participate. It is well attended by the design community and everyone looks forward to it.”
— Holly Kirby, Neenah Paper
“I was just at the ADC Festival event in Miami Beach, and it’s the same mindset as the Paper Expo, and why we love this event The Expo is not a forced or formal event like a trade show, but rather it’s creative minds coming together, appreciating the beauty not only in paper but all the possibilities within a design community. Beauty loses its appeal on the “sales” or “purchasing” side. In today’s world many people no longer look at quality or beauty in something and only the bottom line, which in my opinion hurts all creative possibilities. This is what makes the Paper Expo so special to us — it confirms that there are many out there who still get it.”
— Michael De Carvalho, Direct Source Packaging
“ADC continually produces the greatest industry events, and the Paper Expo is no exception. We look forward to exhibiting at the show every year; it’s such a great way of connecting with new creatives. We believe in the mission of ADC and love being a part of that.”
— Kat Feuerstein, Gilah Press + Design
“Mohawk Paper loves the ADC Paper Expo for one main reason. You bring the most talented, most interested design professionals to one room for a night of education, fun, food and drink. We love the vibe the room gets. We say it is like the “running of the bulls” when you open the doors.”
— Molly Rosenthal, Mohawk Paper
“What makes the ADC event so special is the opportunity to meet with the industry’s top creative people who greatly influence the choice of the proper paper medium for the applicable message or audience. It’s an evening set in a relaxed and informative environment with the very latest in paper choices and naturally, synthetic paper like YUPO too. The environment is full of energy, optimism, and it’s festive too, with drinks and appetizers.”
— Marty Fiorillo, Yupo Synthetic Papers
Whether you are an agency producer in charge of printing thousands of pieces of collateral, or you’re an independent designer looking to build your sample collection with the latest materials on the market, the ADC Paper Expo is not to be missed.
Tags: ADC Paper Expo