“The Most Interesting Man in the World”

Erwin Penland CCO Con Williamson reminisces about Dos Equis

Just about every creative would love the chance to reinvent a brand, to hit a home run all on their own. But what do you do when all is going right for a brand, when “re-invention” is the last thing on anyone’s mind? How do you evolve and still make your mark without venturing off the path?

In the latest video of ADC’s Behind The Cube series, Con Williamson, the new Chief Creative Officer of Erwin Penland, reflects on joining Euro RSCG during the first wave of the wildly successful “Most Interesting Man in the World” campaign for Dos Equis.