Sub Rosa’s Michael Ventura on “Levi’s Workshops”

ADC has long been a champion of art and craft in the creative industry, but what happens when you pout craft in the hands of everyday people? In the latest video of ADC’s Behind The Cube series, Michael Ventura, Chief Creative Officer and CEO of Sub Rosa, opens up about “Levi’s Workshops,” a branded experience that builds cool workspaces for the public to try their hands at printmaking, photography and filmmaking. Michael talks about the importance of leaving room for the unexpected to unfold and happen; you never know when a celebrity will wander in off the street!