Sub Rosa’s Michael Ventura on “For Women By Women”

Being a designer is not exactly curing cancer… but what if it could contribute in a small, unique way? In the latest video of ADC’s Behind The Cube series, Michael Ventura, Chief Creative Officer and CEO of Sub Rosa, talks about “For Women By Women”, a project created with GE with the goal of improving the breast screening process for women. Michael discusses what the design world can bring to the medical world, and how little things can make significant differences.