Sub Rosa and Pantone’s “Color of the Year 2014”

How do you brand a color?

In the latest video of ADC’s Behind The Cube series, Michael Ventura, Chief Creative Officer and CEO of Sub Rosa, talks about the challenges behind branding Radiant Orchid, the recently announced Pantone Color of the Year for 2014. Michael discusses how to go beyond the expected, especially when the “expected” is a beautiful flower.

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