Education October 27, 2014
As October draws to a close, so does ADC Education month. But not without a few more School Spotlight features on some amazing schools and programs around the world who usher the next generation of talent into our business.
Next up is Philadelphia-based Temple University, and specifically the Advertising program in the School of Media and Communication; the only university-level advertising program to offer formal concentrations in art direction, copywriting, account management, and research.
Surely, there’s a concentration in Philly cheesesteak consumption as well, but they didn’t mention anything. Here is what they did share with ADC.
ADC: Please tell us a bit about your advertising program.
Professor Kathy Mueller: Our advertising program at Temple University is top-notch. We are producing tomorrow’s industry leaders; professionals who think critically, strategize creatively and adapt to changes nimbly. We balance theory with practice, concept with execution, and a general advertising core curriculum with specialized tracks in the disciplines of art direction, copywriting, account management, media planning and research. Our students have the benefit of studying in Philadelphia, a top-five media market, where we engage with employers and leading practitioners.
We are producing tomorrow’s industry leaders; professionals who think critically, strategize creatively and adapt to changes nimbly.
ADC: It’s also top-five in cheesesteaks, no? Okay, kidding aside, who are some of the notable faculty teaching at Temple?
We have a diverse faculty diverse faculty comprised of advertising scholars and industry professionals, including Dr. Michael Maynard, Ph.D.; Dr. Brooke Erin Duffy, Ph.D.; Bruce Lev, Partner and Chief Creative Officer, LevLane Advertising; and Jay Sterin, Vice President, Triton Digital.
ADC: How would a student sum up his or her experience at Temple?
Paige Montes, Advertising, Copywriting & Art Direction Double-Track, Class of 2015 (expected): No quote sums up why I love my major quite like words from copywriter Tom Monahan: “Advertising is the rock ‘n’ roll of the business world.” So rock n’ roll, you can find us ad majors kicking ass and taking brands at the School of Media and Communication at Temple University.
Within the program, research students fill us in on the facts, copywriters prevent calamities like “cutting-edge,” and account managers keep us on task. Meanwhile, future art directors build portfolios of high resolutions and higher expectations. The program allows me to marry my artistic side with my marketing sense. As a student, I can join Temple Ad Club, our AAF Chapter, and Diamond Edge Communications, one of only a handful of student-run agencies in the nation.
Full-time and part-time educators alike serve as mentors. They pass along wisdom from years of success in the industry. Most of the faculty still kicks it in today’s ad world. And the Philly connections don’t hurt. Through classes and clubs, I’ve formed bad-kerning-tight bonds with my peers and professors. I can’t imagine a better—or more fun—place to foster my creativity.
Through classes and clubs, I’ve formed bad-kerning-tight bonds with my peers and professors. I can’t imagine a better—or more fun—place to foster my creativity.
ADC: What kind of clubs do your students participate in on campus?
Temple Ad Club (affiliate of AAF) and AAAA.
ADC: How do your alumni fare after graduation? Could you share a few top graduates’ names and what they are up to now?
Our alumni is making waves. People like Candace Thomas who is an AdWords Account Strategist at Google; Josh Nitzschke, a Copywriter at Saatchi & Saatchi Wellness; Katie Borzillo who is a Digital Strategist, Red Tettemer; Jessica Phelan, Account Supervisor at Ogilvy & Mather; Madison Salavec, a Senior Strategist at Ogilvy One Worldwide and Ilya Tetelman, who is now a Senior Art Director at GSW Advertising.
ADC: We always save this little tidbit of information for last: what is the tuition?
$14,906 for Pennsylvania residents and $24,932 for non-residents.
Learn more about the Advertising program in the School of Media and Communication at Temple University at smc.temple.edu/advertising, Facebook or Twitter, and stay tuned for the next School Spotlight!