Education October 23, 2014
The next feature up in our School Spotlight series needs little more introduction that its name, The Red & Yellow School of Logic & Magic. Right? Don’t you want to apply already? I do, but it’s a little late for that, and either way, I digress.
Based in the stunning city of Cape Town, South Africa, The Red & Yellow School was founded just twenty years ago, when its founders Brian Searle-Tripp and Bob Rightford recognized a need for a school that provides the practical skills and training for a career in advertising. Fast forward to today with some insight from Hazel Pearson, and we — the ADC community — have the opportunity to get to know Red & Yellow School a little bit better.
ADC: Hello Hazel! To begin, could you introduce Red & Yellow School and tell us a bit about the place?
Pearson: We are a Higher Educational Institution providing students with hands-on practical training for the advertising and communications industry. By coaching them alongside industry specialists, the students have the opportunity to work on real briefs provided by real world clients. Creative and marketing students in their final year have the opportunity to work together in teams simulating an agency structure, giving them real work-world experience through project briefs.
The students have the opportunity to work on real briefs provided by real world clients.
ADC: Sounds pretty great! But how would one of your students or alumni describe Red & Yellow School?
One of our recent alumni told us, “I am now working in London at an agency called WCRS. Everyone here is really impressed by Red & Yellow and the fact that advertising schools exist back home in South Africa to get us ready for working in the industry. If I hadn’t gone to Red & Yellow I’m pretty sure I wouldn’t be working at a top agency in London so soon into my career.”
If I hadn’t gone to Red & Yellow I’m pretty sure I wouldn’t be working at a top agency in London so soon into my career.
It was a red and yellow hamper of exclusive red and yellow goodies with the application attached.
ADC: Not bad! What kind of clubs or industry organizations exist on the campus of Red & Yellow School?
We have the Loeries, Pendoring, D&AD and ISTD.
ADC: While we are sure that you are proud of all of your alumni, could you share some of your more accomplished names?
Veli Ngubane, Conn Bertish and Julie Maunder.
ADC: What about your faculty? What can you tell us about some of your notable staff?
Sure! Clayton Sutherland, who is the Academic Head; Wendy Moorcroft, our Copywriting Course Director; Patrick Young and Carmen Schaefer, both Design Lecturers; Anka Joubert, a Digital Lecturer;
and Peta Broomberg, our Marketing Course Director.
ADC: At its core, what truly sets Red & Yellow School apart from the rest?
The Real Work-World simulation and the opportunity to work on live briefs from day one with industry specialists who are highly recognized in their field.
ADC: What does all of this goodness cost in tuition?
R70 000 – R75 000