School of Craft: Crescenzi Designs Logos That Last

ADC Young Guns winner opens the doors on his creative process

Where does a logo come from? Where does its creation truly begin?

ADC School of Craft, a brand new educational initiative in partnership with Skillfeed, is in full swing this month, with members of the ADC community featured in insightful tutorials that cover a wide variety of topics of interest to the creative communications industry. Among our amazing teachers are a selection of esteemed ADC Young Guns winners, including YG11 winner Darrin Crescenzi.

“You can make a really beautiful logo, but if it doesn’t have that great story, that great hook behind it, it’s sort of all for naught.”
— Darrin Crescenzi

Darrin is Director of Design & Innovation at Interbrand New York, and in 2013 appeared on Fast Company’s “100 Most Creative People in Business” list. This makes him uniquely qualified to lead a School of Craft tutorial entitled “Designing Logos That Last”. In the video, Darrin walks viewers through his logo creation process, from discovering a compelling story to creating a logic that helps it weather the storms of change.

ADC School of Craft is free to all ADC Members and friends for 30 days, along with more than 45,000 other video tutorials available on Skillfeed.

And if you’re in the New York area, be sure to check out Darrin next Monday at Apple Store Live.


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