As every designer knows, branding is more than coming up with a logo. But how much more? What are you missing in your mix? What are your clients missing?

ADC School of Craft, our educational initiative created in partnership with Skillfeed, continues here on the ADC blog, featuring members of the ADC community in engaging yet easy to absorb creative tutorials. The latest video in the spotlight comes from ADC Young Guns 11 winner Ashley Jones.

Ashley is a Senior Graphic Designer at Partners & Spade in New York, where she creates holistic brand identities for a diverse portfolio of clients. In her School of Craft tutorial entitled “Branding, Online & Offline”, Ashley offers advice on refreshing a brand across numerous platforms and touch points, using a real-world fashion branding project as an example. From logo design to collateral to e-commerce, Ashley takes viewers through multiple steps that all work together to create a cohesive brand.

ADC School of Craft is free to all ADC Members and friends for 30 days, along with more than 45,000 other video tutorials available on Skillfeed.

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