Rich Tu: Heart Again

ADC Young Guns 8 winner animates "lost" Queen song for Coke (RED)

Late last year, producer William Orbit released a remixed version of “Let Me In Your Heart Again — a ‘lost’ gem by rock legends Queen — to raise funds alongside Coca-Cola for Project (RED). New York designer and ADC Young Guns 8 winner Rich Tu, had the opportunity to co-direct and illustrate a music video to accompany the track.

Although the client ultimately opted to set the song to old footage of Freddie Mercury et al., Rich’s version is definitely stunning.

You’ll be able to see Rich Tu in action this April in Miami Beach, as he leads one of the many creative workshops at the ADC Festival of Art + Craft in Advertising and Design.

Directors: Rich Tu + Kris Merc
Story: Kris Merc
Illustration and Typography: Rich Tu
Creative Director: Sam Stephens
Production Studio: Humble TV
Post Producer: Gwynne Evans Reid
Lead Animator: Mark Phillips
Cel Animator: Dennis Moran
Cel Animator: Lyla Ribot
Cel Animator: Naoko Hara
2D Animator: Mike Milyavsky
Jr Animator: Jason McConville