In the latest video of ADC’s Behind The Cube series, Frédéric Bonn, Executive Creative Director, and John Antoniello, Creative Director, both of Razorfish, talk about launching Uniqlo’s US e-commerce website, from adjusting the Japanese brand experience for American consumer sensibilities, to going back to the drawing board when mistakes are made. “UNIQLO US E-Commerce Site Launch” won a Gold Cube at the ADC 92nd Annual Awards.