Razorfish’s “UNIQLO US E-Commerce Site Launch”

In the latest video of ADC’s Behind The Cube series, Frédéric Bonn, Executive Creative Director, and John Antoniello, Creative Director, both of Razorfish, talk about launching Uniqlo’s US e-commerce website, from adjusting the Japanese brand experience for American consumer sensibilities, to going back to the drawing board when mistakes are made. “UNIQLO US E-Commerce Site Launch” won a Gold Cube at the ADC 92nd Annual Awards.