NEW YORK, May 8, 2017 — McCann New York’s “The Field Trip to Mars” for Lockheed Martin racked up the accolades at the global ADC 96th Annual Awards gala in New York with eight ADC Gold Cubes and a coveted ADC Black Cube in Digital for best in discipline.
The impressive performance helped McCann sweep three cumulative awards, as McCann New York was named Agency of the Year and Digital Agency of the Year, and McCann Workgroup was named Network of the Year, based upon total awards won across all disciplines and categories.
“The Field Trip to Mars” won two ADC Gold Cubes in the Advertising, six ADC Gold Cubes in Digital and the ADC Black Cube in Digital for best in discipline. The agency also received three ADC Silver and three Bronze Cubes for work done on behalf of Lockheed Martin, The Brady Campaign, Godiva and Girls Who Code.
Other top global winners this year include Dentsu, with 24 ADC Cubes overall (two Gold, seven Silver and 15 Bronze); Leo Burnett Chicago with three ADC Gold Cubes and the ADC Black Cube for best in discipline in Advertising for “Van Gogh BnB” on behalf of Art Institute of Chicago; BBDO Dusseldorf with two ADC Gold and five Silver Cubes for “Pepsi Light – Iconic Moments” for Pepsi Deutschland GmbH; and Goodby Silverstein & Partners, with two ADC Gold, one Silver and five Bronze Cubes for a variety of work.
Dutch design firm SILO received two ADC Gold Cubes and a prestigious ADC Designism award recognizing best in discipline for work that drives social good, all in Design for its “Zaans Medical Centre Healing Environment” for Mecanoo Architects and Zaans Medical Centre.
Two other ADC Designism awards were presented: one in Advertising to BBDO New York for “Evan” on behalf of Sandy Hook Promise, and the other in Digital to The Partners, London, UK for “Visual Identity conducted by Sir Simon Rattle” for London Symphony Orchestra.
This year’s top honors, based upon cumulative ADC awards won across all disciplines and categories, went to:
- Agency of the Year — McCann New York
- Network of the Year — McCann Worldgroup
- Digital Agency of the Year — McCann New York
- Design Team of the Year — Dentsu
- Production Company of the Year — Framestore
- School of the Year — School of Visual Arts, New York
- Client of the Year — Lockheed Martin
This marks the first year the ADC Annual Awards is part of The One Club for Creativity (TOCC), the leading global non-profit creative organization formed by last fall’s merger of ADC and The One Club. ADC Cubes are awarded based upon excellence in craft, design and innovation.
“It’s always an inspiring night when the industry comes together to celebrate and elevate the world’s best creative work at the ADC Annual Awards,” said Michael O’Rourke, ADC Executive Director. “ADC began as a progressive force back in 1920 as the first creative organization for the commercial arts. It’s an honor for us to continue that legacy under The One Club for Creativity and salute all of this year’s winners for work that truly represents the best in global craft, design and innovation.”
Debbie Millman served as host for the ADC 96th Annual Awards gala. Named “one of the most influential designers working today” by Graphic Design USA, Millman is also a noted writer, educator, artist, brand consultant and host of the Design Matters podcast.
Winning professional work was awarded at the ADC 96th Annual Awards Gala on May 8, 2017 at Artbeam, New York, with ADC student winners presented at the Young Ones Festival & ADC Student Awards Ceremony on May 9, 2017, at West Edge NYC.
ADC 96th Annual Awards is part of The One Club for Creativity’s Creative Week in New York, taking place May 8-12, 2017. The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes The One Show over two nights, the dynamic Young Ones Festival and inspiring sessions with some of the biggest names in the industry at the Creative Summit.
TOCC serves as the umbrella organization for The One Show, ADC Annual Awards, Young Guns, Creative Week, One Screen, Hall of Fame and nearly a dozen successful global programs that fall under four key pillars: education, inclusion and diversity, professional development and gender equality.
“No other global creative organization gives back to the advertising and design industries with this level of comprehensive educational and development programming,” said Kevin Swanepoel, CEO, The One Club. “ADC Annual Awards and The One Show celebrate creative excellence on a global level, as well as generate revenue that is funneled right back into the industry to fund this important programming.”
The ADC 96th Annual Awards and other organization activities throughout the year are made possible in part through the generous support of global partner Shutterstock.
“Shutterstock is proud to be a longtime sponsor of ADC and its community, and we’re excited to continue our close relationship as the organization grows together with The One Club for Creativity,” said Terrence Morash, creative director at Shutterstock. “Our shared goal of nurturing and propelling the global creative community forward makes this partnership a natural fit, and we look forward to working with ADC to produce programming with a focus on craft, design and innovation.”
The One Club for Creativity , producer of the prestigious One Show, ADC Annual Awards and Creative Week, is the world’s foremost non-profit organization recognizing creative excellence in advertising and design. The ADC Annual Awards honors the best work in terms of craft, design and innovation across all disciplines, including Advertising, Digital, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.