August is Photography Month here on the ADC blog. Among other stories and articles, we will be featuring a different photographer every weekday of the month. Some are seasoned professionals, some are young up and comers, and some are just amateur shutterbugs taking snapshots on the side. In this particular case, our photographer is an ADC Member who is also a renowned advertising creative director based in Spain.

CHACHO PUEBLA
Madrid, Spain
Ilchacho.prosite.com
Chacho.puebla@hello-lola.com

Follow @ilchacho

How old were you when you took an interest in photography?

Photography has always been one of my interests. I still remember the camera my grandmother had, a Kodak 125mm reel. My dad was also a passionate amateur photographer, so I think it also comes from there. I am not a professional photographer, but I focus on trying to capture frames, to frame what I want to emphasise. I’ve had that for as long as I can remember.

What do you love most about photography as an artform?

Its immediacy. Mainly that for someone who doesn’t have such a pronounced talent in other types of art, photography allows you to include in a simple image something to say, something to transmit. I love that.

What is your favorite thing to shoot?

I actually don’t have a favourite thing to shoot. As I said before, what I like most are frames; I try to make them symmetrical. I guess it has something to do with the beauty of harmony. Whenever I frame something, I get the feeling that I immortalise it, at least for a second.

I like it when things are balanced, I think that we’ve already unbalanced reality enough.

“I like it when things are balanced, I think that we’ve already unbalanced reality enough. “

What is your favorite piece of equipment?

I have various cameras. A Canon 5D Mark II, some Lomos, two Polaroids, but lately I’ve been using my telephone most of all. It’s just like I said before, what I like most is to tell that moment. That frame I see there in front of me and I need to have something at hand to capture it.

Which person most inspires your photographic passion? Which professional photographers do you look up to?

Loads! I love the big ones and the classic ones: Testino, Avedon, Leivobitz, La Chapelle, Richardson, Sisso and others. But I’m also inspired by less renowned people, like Alex Prager, Mariano Pérez, Ryan McGinley, Mårten Lange, Manuel Dominguez Jr and so on, the list could be endless. I’m always discovering people who I like.