Typography/Lettering January 21, 2015
How do you design a typeface for an alphabet you don’t even comprehend, let alone speak fluently? How do these disparate letters and symbols come to be anyway?
In this short video, the third in a series for ADC Typography Month, type enthusiasts Stewart Devlin — Chief Creative Officer of Red Peak Group — and Bruno Maag, legendary Swiss type designer and owner of Dalton Maag Ltd. — talk about the challenges of creating international fonts. Devlin and Maag have had some experience in this; together they designed Intel Clear, the official global typeface for the tech giant, created in just about every alphabet in use today.
“You have to understand the tools with which the letterforms were originally written.” — Bruno Maag
Visit the ADC Blog all this month for a deeper look into the world of typography and lettering.