New Originals: A New Adidas Flagship Comes to NYC’s SoHo

ADC Members direct a spot feat. some of hip-hop's finest for the new digs.

Champions of art in advertising is the name of our game. So we’re pleased to bring you this bit of news: A brand new Adidas flagship store is slated to open today at 115 Spring Street and to mark the occasion, ADC Members Ahmed Klink and Shane Griffin directed this spot, featuring members from the Pro Era collective: Joey Bada$$ Kirk Knight, CJ Fly and Nyck Caution. Klink – who will moderate a talk with the crew – captures the musicians on their native Brooklyn streets as they reminisce on how the city has shaped their lives and musicality. Press play!


Directed by Ahmed Klink
Co-directed by Shane Griffin
DP: Milos Jacimovic
Agency: Johannes Leonardo
Edited by WhiteHouse
Color by Adrian Seery at MPC

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