Mother NY’s Mark Aver and “White Pike Whiskey”

In the latest video of ADC’s Behind The Cube series, Mark Aver, Design Director of Mother New York, talks about “White Pike Whiskey”, a liquor brand owned and designed by the agency itself and created alongside Finger Lakes Distilling. Mark tells us the very unique way the typography for the brand was developed, as well as the truly low-tech approach to assembling all of the brand’s elements.