Cassidy Herrold

Creative Cass

Award-winning designer & art director with a love of smart ideas and an eye for pixel perfection. I’ve worked with a variety of clients (from Fortune 100 companies to small start-ups) and although my skill set is extensive, my strengths include brand identity, interaction design, UI/UX, environmental design, photography, video, content creation and digital analytics.

Before I built brands, I created spaces and buildings (please request a resume for the full story). I believe great design is smart strategy meeting beautiful execution. I’m a passionate designer who truly enjoys the process of finding unique solutions to creative challenges and I’m interested in how design can solve complex social problems by becoming a catalyst for positive change. I believe that hard work pays off, the details make the design and that we create the reality in which we live. My inspiration — in my work and in life — comes from backpacking the Appalachian trail, ocean swims, old buildings, jumping off lakeside docks, music, photography, cooking, traveling and by always having a curious, open mind.

Company Name Creative Cass
Title Art Director
  • The Coca Cola Company
  • General Electric
  • Raytheon
  • CSM Bakery Solutions
  • Central Atlanta Progress
  • Atlanta Symphony Orchestra
  • Alston Construction
  • NC Diabetes & Heart Disease Prevention
  • Silver | CSM Interactive Screen | 2017 American Advertising Awards
  • Gold | Atlanta Symphony Orchestra | 2016 IABC Golden Flames
  • Gold | CSM Interactive Screen | 2016 IABC Golden Flames
  • Gold | NC Diabetes & Heart Disease Prevention | 2016 IABC Golden Flames
  • Silver | NC Diabetes & Heart Disease Prevention | 2016 US International Film & Video Festival
  • Bronze | MusicLoon Logo Design | 2016 American Advertising Awards
Media Specialties
  • Advertising
  • Art Direction
  • Brand Identity
  • Corporate Identity
  • Creative Direction
  • Environmental Design
  • Graphic Design
  • Interactive
  • Packaging Design
  • Photography
  • Typography
  • User Experience Design
  • Web Design