McCann NY’s Leslie Sims on “Trail View”

In the latest video of ADC’s Behind The Cube series, Leslie Sims, EVP, Executive Creative Director of McCann New York, chats about the grueling physical experience that was the making of Nature Valley’s “Trail View”campaign. Needless to say, chronicling over 300 miles of rugged terrain on foot isn’t easy! “Trail View” was awarded two Cubes at the ADC 92nd Annual Awards.