Young Guns 6 winner Masashi Kawamura has left W+K NY to launch PARTY, a new Tokyo-based creative lab with partners Morihiro Harano, Naoki Ito, Qanta Shimzu and Hiroki Nakamura.

Why “Party”? As Masa puts it in this great interview at Creativity: To us, Party meant, “a place where different individuals gather for one same purpose.” The five partners shares the same ambition to innovate the creative market, and gathered together to start this venture. We also liked the positive vibe you get from the name. Who doesn’t like to party?

We can’t wait to see the innovative work that’s sure to come from this team!