Marcelo Pena Costa: New Directions

An ADC Member and his Creative Partner direct visuals to match a new Brooklyn beat.

Marcelo Pena Costa and his creative partner Christiano Abrahao of NYC-based content studio SEÑORES recently shared with us a fun, poppy video that reminds us of what might happen if that Lacoste fragrance ad met OK Go antics. The result is a jam that makes us want to dance, maybe even in spandex! The Grammy-nominated band is Brooklyn-based Alagoas, who identify as ‘indie rock’, whose members include wife-and-husband team Katherine and Wilson Brown and collaborator Stuart Bidwell (Better Problems label). Spiderhands is admittedly ‘strange’ but also special, which is sort of the perfect summary. Take a peek at the video below and a few more words from the band and directors.

Shot in Williamsburg, Brooklyn, the video presents an intense love story unfolding on the razor edges between happiness and anxiety, harmony and doubt. The storytelling is supported by masterful choreography from NYU Tisch Dance MFA graduate Adam Dyer, beautifully executed by dancers Chris Rehmann and Morgan Van Gemert. The video also marks a directorial debut for advertising creative director Marcelo Pena Costa, who takes his first step into filmmaking alongside collaborator and writing partner Christiano Abrahao. Pulling the viewer through interlaced narratives with trompe l’oeil camera techniques, Costa and Abrahao create a striking visual universe that is dreamy yet concrete. “We wanted to keep it real, mostly, so we used very few visual effects,” explains Costa.

“It’s a weird song,” says Wilson Brown of Spiderhands, “but meaningful to us because it was the one that started it all.” The shortest track on the album, it is described by Stuart Bidwell as the “development of one phrase and one simple idea.”

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