Mads Jakob Poulsen / Wolff Olins for Current TV

Mads Jakob Poulsen (YG8)of Wolff Olins worked on the newly launched re-branding of Current TV. Never heard of it? They’re trying to change that. The company was launched in 2005 by Al Gore and Joel Hyatt and will be the new home of Countdown with Keith Olbermann. Under Consideration has a great post with a full rundown of the new branding assets, or check them out straight from the source at!