October 21, 2012
Lürzer’s Archive, the celebrated creative resource for advertising professionals worldwide, is the first to sign on as a sponsor of the ADC 92nd Annual Awards + Festival of Art and Craft in Advertising and Design in Miami.
To introduce the ADC community to Lürzer’s Archive (for the very few who may not be familiar with the publication and resource, that is), Lürzer’s Archive is sending two complimentary issues of Lürzer’s Archive magazine to all existing and new ADC members, who are then able to continue a subscription at a discounted rate available only to ADC members.
Additionally, ADC is publishing a tri-annual ADC Awards Magazine called Muse, which will be sent as a supplement with Lürzer’s Archive magazine to its subscriber base, as well as independently to ADC members and VIP community members. The first will be published in late fall 2012, featuring a behind-the-scenes look at the people and the work committed to the craft of visual communications, as well as key information about the 92nd Annual Awards Call for Entries. Interviews with Alex Bogusky, Emma Wilkie of the Gunn Report, 72andSunny’s John Boiler, Robert Wong and more grace its pages. Look for that on desks in late November.
Additionally, top industry professionals who submit creative for publication in Lürzer’s Archive will be able to seamlessly and simultaneously enter their work into the ADC 92nd Annual Awards.
“ADC is, and always has been, primarily invested in the art of what we create in advertising and design,” ADC Executive Director Ignacio Oreamuno said. “Joining forces with the publication that for more than 25 years has been committed to showcasing and inspiring the same audience in advertising makes perfect sense.”
Sandra Lehnst, CEO of Lürzer’s Archive, added, “To Publisher and Editor-in-Chief Michael Weinzetti and me, the opportunity to cooperate with what is not only the longest-established, but surely also the most prestigious of design and advertising associations, will be a wonderful chance to strengthen our ties to the international advertising scene—enabling us to showcase even more outstanding creative work to inspire the world."
Look out for the next issue of Lürzer’s Archive on a desk, coffee table or newsstand near you. Volume 5 will be arriving soon and Muse will accompany Volume 6.