Little Trouble in Big China

ADC is represented at Shenzhen exhibit.

The Art Directors Club might be headquartered in New York City, but its reach is global, with members, friends and official representatives all over the world. Some of ADC’s strongest overseas support comes from Asia, and when ADC Executive Producer Ignacio Oreamuno was invited to speak at the Shenzhen, China grand opening of a three month long ADC exhibition, he jumped at the opportunity.

The exhibition, held at the beautiful OCT Art & Design Gallery in Shenzhen’s Nanshan district, showcases the very best pieces from the ADC 91st Annual Awards, as well as from Young Guns X, the latest class of the illustrious under-30 award. The grand opening was attended by many famous Chinese designers and design students, and garnered considerable attention from the press and government officials. Ignacio was joined by other speakers, including Elvis Chau, Executive Creative Director of the brand new Anomaly Shanghai; and Graham Fink, Chief Creative Officer of Ogilvy China.

“This was a very magical experience,” exclaimed Ignacio, who has traveled all over Europe and the Americas but had never been to Asia before this trip. “China, and Shenzhen in particular, is impressive, because it’s growing at such a pace that it makes New York City look like an old town. The design community is very future-thinking, not wanting to look towards the past, which is ironic considering China’s millennia-long history of beautifully crafted art.”

Plans are already in place to make this exhibit an annual event in China. “I can’t wait for the ADC to do its part to make this bigger and better in 2014,” says Ignacio. “This is one region that will be leading the world with its amazing craft and design.”