Life’s a “Beach” with W+K NY and Southern Comfort

Sometimes the difference between a commercial’s success or failure rests on the broad shoulders of its actor.

In the latest video of ADC’s Behind The Cube series, Nick Kaplan and Jeff Dryer, creative team at Wieden+Kennedy New York, gives ADC the inside scoop on “Beach”, the popular spot for Souther Comfort. Nick and Jeff chat about the challenge of finding just the right actor for the ad, as well as crossing between careful choreography and just letting things happen naturally. “Beach” was very successful on the international award circuit, including two Cubes at the ADC 92nd Annual Awards.

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