kps+’s Brojerdi and DeBellis on “Jay Z Gold Window”

How do you stand out in the already cluttered and ostentatious world of fragrance marketing while flexing your creative and technological muscles at the same time?

In the latest video of ADC’s Behind The Cube series, Ed Brojerdi, President and Co-CCO of kbs+, and Izzy DeBellis, Co-CCO of kbs+, chat about “Gold”,an interactive digital installation created for the promotion of hip-hop mogul Jay Z’s latest addition to his empire. Ed and Izzy discuss the merging of real world interaction and old school guessing-your-hands-dirty craft.