Justin Gignac (YG5) speaks at the 2011 NYC PSFK Conference about the creative process behind his projects like NYC Garbage, Wants for Sale, Nudes of Chatroulette and QRapping Paper.
Some highlights from the presentation:
How he’s motivated by idea envy
His criteria for ideas worth doing: It needs to be 1) smart 2) simple 3) surprising and 4) will anyone give a shit
The importance of cultivating relationships