Jorge R. Canedo Estrada: Animated Excellence

Motion designer gains confidence after his Young Guns 12 win


March is ADC Young Guns Month here on the ADC Blog! As we head towards the deadline for Young Guns 13 entries, we will be featuring the works and thoughts of Young Guns 12, the latest class to join the exclusive club of young creative professionals. We will also be sharing the thoughts of the judges who voted them in. This way, you’ll have some idea of what it takes to become a Young Gun — and the answers just might surprise you.

 Our next YG12 winner is an animator based in beautiful Vancouver, Canada, who never thought he was good enough to be a Young Gun. Luckily he was proven wrong!


jorge_canedo_headshotJORGE R. CANEDO ESTRADA
Vancouver, BC, Canada



When did you first hear about Young Guns? 

I can’t remember the first time I heard about it, but I’ve been following the winners for quite a few years now.

What were your impressions of the competition before entering?

To be honest, I never thought I could even be considered. It felt like only the very best won these, especially when it came to animation & design, but it seemed like something that every young art director wanted to have.

There are lots of big names among the list of past Young Guns winners. Did you ever think that maybe you weren’t good enough to join them? How did you overcome that feeling?

Absolutely, I was sure I wasn’t good enough for it! But at some point I finally decided “why not!?” Worst case scenario is that I just don’t win, which was what I was expecting.

How did you decide which pieces to submit? Was it a no-brainer or did you have to really think about your entry?

I’ve done many, many projects, so I decided to go for the ones I felt closer to, the ones that I enjoyed making the most and the ones that showed most clearly what my “style” was. It was hard, but it wasn’t TOO hard.

“… I never thought I could even be considered. It felt like only the very best won these, especially when it came to animation & design…”

Tell us what it was like when you found out you won.

I was so, so surprised, it was like I felt like ADC made a mistake! Being amongst so many talented names, and people who i’ve always looked up to was pretty crazy. I also felt like “there’s still so many other people better than me, so why me!?”

Which Young Guns winners do you admire most?

Oh so many! Nicolas Ménard (YG12)Moth Collective (YG12), Sebas and Clim (YG11), Joshua Harvey (YG11), Alex Grigg (YG11), Dan Matutina (YG11), Stephen Kelleher (YG8), Johnny Kelly (YG7), David Kamp (YG7), Sean Pecknold (YG7) and more!

What have you been up to since winning? Has Young Guns opened up any new doors for you since winning last fall?

I’ve been working on many projects, including a design & animation conference/festival here in Vancouver. Being part of Young Guns has definitely helped make me be a bit more confident about just going and doing things! And it’s helped me to connect with many other artists as well.

What would you tell someone who was deciding whether or not to enter Young Guns 13?

Build up some awesome work and go for it! 🙂



KyleBeanCircle“Jorge has developed a very effective and recognisable way of communicating ideas through motion graphics. Whether he is highlighting a particular emotion or illustrating a complex story, Jorge creates animations which are both sophisticated and satisfying, seamlessly blending clever transitions and musical cues.”

Kyle Bean


MattSmithsonCircleThis guy knows how to make things move. He is one of the best at it. If he were given the constraint of using only two simple shapes, he would be able to create the most mind blowing animation you’ve ever seen. In animation, timing is everything and Jorge has the ability to find that sweet spot between tension and playfulness that makes everything he touches the sort of animation you’d like to watch over and over.”

Matt Smithson


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