ADC Portfolio Night July 6, 2015
Félicitations, Éric! We like the way you ‘redo’!
ADC Portfolio Night — the world’s largest advertising portfolio review — was a month and a half ago, but the hungriest creatives know that their books are never done. With that in mind, Portfolio Night Global Partner Shutterstock partnered with ADC to create The Great Portfolio Night Redo, an opportunity for PN13 attendees to take the advice they received at the global event and — with free access to Shutterstock images — make their portfolios better. Those who did so were invited to submit their most improved pieces, with the best submission earning that person a portfolio review with ADC Board of Directors President and Creative Chief/Co-Founder of Sid Lee Philippe Meunier. After going through all of the entries, we are pleased to announce Montreal-based art director Éric Djengué as the winner.
“With dozens of submissions coming in from nearly every PN13 city, it was a challenge to select one standout creative,” says Brendan Watson, ADC Director of Partnerships and one of the founders of Portfolio Night. “What struck our jury about Éric’s entry was that he took advantage not only of Shutterstock’s photography, but also vector art, to make a compelling campaign.” Eric’s ads, for clothing brand Café Coton, uses tiny shirts and ties to form spider webs and fishing lures to ensnare its audience.
In other Portfolio Night related news, we are four weeks away from the third edition of Portfolio Night All-Stars. 24 creatives — one from each Portfolio Night city — were deemed to have the best portfolios in their respective cities. Next month they will all be flown to New York City to work together in the ADC Gallery on a real project. Stay tuned!