What will your legacy be? What will your craft and creativity say about you when you are no longer around to speak for it? Will your work be forgotten, or will it stand the test of time, inspiring future generations to forge their own paths and leave their own footprints?
For nearly a century, ADC has stood for celebrating the artistry and craftsmanship of commercial creative industries. Since 1921, the ADC Medal — followed by the ADC Cube — have have been awarded to creatives and creations that do make an impact, one that often extends beyond the lifespans of its deserved recipients. Late legendary designer and ADC Hall of Fame Laureate Massimo Vignelli once said “if you do it right, it will last forever”, and his friend, contemporary and fellow ADC Hall of Famer George Lois added that if your work lives forever, so will you. This has led to Mr. Lois’ theme for the ADC Awards Season 2015: “Immortality For Your Work.”
“If you do it right, it will last forever.”
— Massimo Vignelli
” If your work lives forever, so will you.”
— George Lois
ADC has reached out to several noted creatives, to have them share their own personal thoughts on the “immortality” of their own work. This ongoing Legacy series invites the ADC community and beyond — from design students just beginning their journeys, to legends with decades of accolades behind them — to examine their own work and the legacy they hope to leave behind.
The Legacy series begins today with three acclaimed professionals; renowned designer, prolific author, esteemed educator and ADC Hall of Fame Laureate Steven Heller…
…heavily awarded graphic designer, co-founder of Number 17, founder of Eight and a Half and noted educator Bonnie Siegler…
…and world-renowned commercial and fine art photographer Simon Harsent.
More videos in the Legacy series will be released over the coming weeks and months. Until then, consider cementing your own legacy by entering the ADC 94th Annual Awards, ADC Tomorrow Awards and ADC Young Guns. Deadlines are fast approaching, but if you enter and win, your name joins a long list of past winners, from Andy Warhol and Norman Rockwell to Vignelli and Lois themselves.
And that’s a legacy to be part of.