Ian Wharton: Intro to App & Mobile Case Study book

Ian Wharton (YG8) recently wrote an intro chapter in the new App & Mobile Case Study book from Taschen.

About the book: This book is a must for anyone willing to understand the world of mobile and connectivity: the two ingredients at the very core of communication these days. Jumping on the mobile bandwagon has enabled numerous companies to prosper and discover new markets. Introduced by Ralph Simon (“the Father of the Ring Tone”), this book is particularly aimed at designers, advertising and communication professionals, product managers, and interactive agencies, but will also be of interest to anyone curious about exploiting the mobile experience.

Follow Ian: @ianwharton