George Lois on Immortality

Iconic ADC Hall of Famer reflects on life after life.

With the ADC 94th Annual Awards on the horizon, ADC is excited to release the latest installment of the “Legacy Series”, an ongoing collection of videos in which noted creatives and friends of the ADC community share their stories about the “immortality” of the work they create.

It is with great honor that we present legendary designer, art director and ADC Hall of Fame laureate George Lois, as he contemplates immortality through his life’s work, as well as through conversations with friend, fellow designer and Hall of Fame laureate, the late Massimo Vignelli.

“If you do it right, it — and you — will live forever.”


 

The ADC 94th Annual Awards will be presented during the first two nights of the ADC Festival of Art + Craft in Advertising and Design, taking place April 27–29 in beautiful Miami Beach.
 

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