Garbergs takes “Road to Christmas” to TA victory

Agency allows people to track and engage in a street charity's actions in real time.

The ADC Tomorrow Awards deadline will soon be here! All entries must be submitted by Friday, February 20, leaving you less than two weeks to gather up your most game-changing technological and creative innovations and enter them.

One of the many unique things about the Tomorrow Awards is that the Monster Judges don’t just select the winners, they also explain what made those entries stand above all others. This way, we can all learn the lessons behind these trailblazing winners and employ those lessons in our own work.

It can often be difficult to know exactly what a charity does on a daily basis, but Swedish agency Garbergs took charitable engagement to a whole new level with “Nattjouren’s Road to Christmas”. Nattjouren is the night patrol for Stadsmission, a charity that helps the homeless on the streets of Stockholm. Garbergs created a portal where people could follow the night patrol in real time, helping real people with clothing, food and shelter each evening. Every morning, a film of the previous night’s activities could be seen, bringing even more reality to the charity’s mission.

Title: Follow Nattjouren’s Road to Christmas
Client: Stockholms Stadsmission
Agency: Garbergs
Creative Director: Petter Ödeen
Art Director: Mattias Dahlqvist
Copywriters: Hampus Mattsson, Sedir Ajeenah
Account Manager: Birgitta Bergström
Account Supervisor: Pernilla Berg
Graphic Design: Roger Blomqvist-Ranft
Creative Team: William Löthman, Natalie Kocsis, Klaus Beiersdorf

Digital Production Company: We are yours
Banner Production Company: BannerBoy

Produktion Company: Team Tony
Director: Herman Nygren
Producer: Göran Lagerberg
Photographer: Oskar Hökerberg
Music: Andreas Söderström
Stylist: Johanna Fors Sjögren
Make-Up: Catheringe Lehtonen/Bauer
Casting: Molanders Casting
Post Production: Stopp

Photagraphy: Magnus Cramer/Molly&Co
Retouching: Robin Prtnoff/Dispiracy

PR Agency: Rippler
Media Agency: IUM

Country: Sweden