Ferro-concrete: TBS Rebranding

TBS 2011 Network Rebrand from ferroconcrete on Vimeo.

Yolanda Santosa (YG6) and her design studio Ferro-concrete just finished the rebrand for TBS, including a full on-air graphics package with animated logo:

“Our objective was, of course to give the network and its logo a little more personality. So we did. And then some.

We made the logo unique. He becomes a living three-dimensional character equipped with a full arsenal of expressions and gestures. He jumps, bows, dances and interacts with on screen characters. He has real attitude, some might even say he’s a pretty cool dude.”

See more work from the project at http://www.ferro-concrete.com/tbs/