Congratulations to Young Guns 6 winner and YGX jury member Masashi Kawamura for being named one of the 100 Most Creative People in Business 2012 by Fast Company! Masa and his creative firm, PARTY, have been at the forefront of redefining the ad agency for the past year, paving the way with interactive, multimedia campaigns. “There are so many different ways to communicate now. Interactive is definitely one of the tools. So we figured there must be a better process in developing creative communications using those technologies. We see it more like an experiment–what if we mix these seemingly unconnected things together?” said Masashi.

Click here to read a conversation between Masashi and Ross Marti, the Executive VP at MTV Scratch (and fellow 100 Most Creative People in Business honoree) about their resistance to use to word agency and their aim to distrupt the universe.

Follow Masashi @masakawa

-TP