1. Photo by Art Beach

SVA Masters Series: Tom Geismar

The School of Visual Arts is proud to salute legendary designer and ADC Hall of Fame laureate (1998) Tom Geismar as the 2014 honoree of the college’s esteemed Masters Series. As part of this celebration, SVA will play host to a stunning retrospective of Geismar’s logos, graphics and exhibition designs as well as personal works, books and student projects from his own collection.

The SVA Master Series Tom Geismar exhibit is free to all, and runs from August 25 to October 18, 2014, at the SVA Chelsea Gallery, located at 601 West 26th Street in New York City.

Tom Geismar is a founding partner of Chermayeff & Geismar & Haviv, a pioneering graphic and exhibition design firm that today concentrates on developing graphic identity programs for companies and institutions around the world. During the past five decades he has designed more than 100 graphic identity programs. His logo designs for Mobil, Chase Manhattan Bank, National Geographic, PBS, Rockefeller Center, Univision, NYU, Xerox and dozens of others have become part of the American landscape. He has received all the major awards in the field, including one of the first Presidential Design Awards for helping to establish a national system of standardized transportation symbols.

Geismar has also played a leading role in many of the firm’s exhibition designs and world’s fair pavilions. His projects include such major tourist attractions as the United States pavilion at Expo ’70 in Japan, the Ellis Island Immigration Museum, the Statue of Liberty Museum, the Truman Presidential Library and the permanent installation of Thomas Jefferson’s Library at the Library of Congress.

Geismar concurrently attended the Rhode Island School of Design and Brown University. A Phi Beta Kappa graduate of Brown, he received a master’s degree in graphic design from Yale University, School of Art and Architecture.

Learn More

  • 2014-08-25 00:00:00
  • SVA Chelsea Gallery
  • 601 West 26th Street, 15th Floor
  • New York, NY, USA