Droga5’s Ted Royer on “Day One Stories”

In the latest video of ADC’s Behind The Cube series, Ted Royer, Chief Creative Officer of Droga5, talks with an audience at the ADC Gallery about “Day One Stories”, the multifaceted campaign for Prudential. Ted opens up about the campaign’s authenticity, as well as having a client who is open to such rich storytelling. “Day One Stories” won two Cubes at the ADC 92nd Annual Awards.