Droga5’s Ted Royer discusses “Bike Hero”

In the latest video of ADC’s Behind The Cube series, Ted Royer, Chief Creative Officer of Droga5, speaks before an audience at the ADC Gallery about “Bike Hero”, the viral sensation created for Activision’s Guitar Hero: World Tour video game. Ted talks about the importance of respectfully pushing back when a client is hesitant to initially back a great idea.