DDB NY’s Matt Eastwood on “Faile Art Series”

How do you attract a younger audience to what can be perceived as a stuffy institution such as the ballet? In the latest video of ADC’s Behind The Cube series, Matt Eastwood, Chief Creative Officer of DDB New York, speaks to an ADC Gallery audience about “Faile Art Series”, a project that linked the majesty and history of the New York City Ballet to the coolness of contemporary street art. Matt talks about the very hands-on collaboration between the agency and famed Brooklyn artists Faile, crafting artwork that not only draws people to the ballet, but keeps them talking about it long after the evening.

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