DDB NY’s “Kenya Bucket List” for WATERisLIFE

After the success of “Hashtag Killer”, DDB New York created an all-new campaign for WATERisLIFE entitled “Kenya Bucket List”, featuring a young Masai boy named Nkaitole. Nkaitole is four years old, and statistically speaking has a 20% chance of not living to see his fifth birthday, due to insufficient clean drinking water. “Kenya Bucket List” follows Nkaitole on a fascinating journey to see and see things he might never otherwise experience.

Matt Eastwood, Chief Creative Officer of DDB New York, fills us in on some of what happened to make “Kenya Bucket List” a reality.