BBH NY’s Ari Weiss on UNICEF’s “Good Shirts”

In the latest video of ADC’s Behind The Cube series, Ari Weiss, Executive Creative Director of BBH New York, talks about the thoughts behind UNICEF’s “Good Shirts” campaign, including an idea that intended only to create buzz, but ended up securing $300,000 for the charity. The artwork on the charity T-shirts was designed by ADC Young Guns Justin and Christine Gignac, and the campaign itself was recognized at the ADC 91st Annual Awards.