• Advertising
  • Craft (Press & Broadcast) - Art Direction

SM Eco Bags

Also won a Silver award in Advertising – Poster / Billboard – Outdoor category.

LOWE INC.

Client: SM Prime Holdings Inc. (Philippines)

Chairman: President/CCO Leigh Reyes
Executive Creative Director: Abi Aquino
Chief Creative Officer: Leigh Reyes
Creative Director: Joel Banzil/Mario Serrano
Associate Creative Director: Sonia Pascual
Senior Art Director: Gabie Osorio/Peter Mutuc
Art Director: Pam Demetillo/Charles Floria
Illustrator/Final Artist: Arnel Carangan/Roger Rapacon
Photographer: Jake Fernandez
Head of Production: Print Production Director – Jake Fernandez
Business Unit Director: Aimee Sarmiento
Account Director: Gerald Lim
Country: Philippines