MIC: Moby Dick

Y&R Beijing

Client: Penguin China

Chief Creative Officer: Nils Andersson
Creative Director: Ronnie Wu
Art Director: Bruce Xie/Johnny Zhang/Jianjun Geng
Copywriter: Gao Han/Zhang Wei/Nils Andersson
Designer: Bruce Xie/Johnny Zhang
Illustrator: Jared Muralt
Producer: Shi Jian/Helena Zheng
Retoucher: Bruce Xie
Account Director: Nils Andersson
Country: China