- London, United Kingdom
Paul Felton is a London-based graphic designer, currently mixing freelance studio work and personal projects. Formerly working at leading London design studio, Purpose, Paul’s work spans many disciplines, primarily brand identity, environmental and print based design with particular emphasis on inventive design solutions and striking typography.
Typography has been a huge passion and inspiration throughout Paul’s education and career. Following university he wrote and designed The Ten Commandments of Typography and Type Heresy – a flip format book that is a witty analysis of the basic tenets of typography and how to turn them on their head — which was published worldwide in 2006.
Paul has had the honour of working with clients such as Apple, Google, Royal Mail, The British Council and British Heart Foundation. Along the way he have been lucky enough to have worked with some great designers, illustrators and photographers, and has picked up various awards including D&AD, Art Directors Club and Design Week.