Your Year. Directed by Nike+

AKQA Portland

To inspire Nike+ members to move more in 2015 we created “Your Year. Directed by Nike+”. Using Nike+ member’s data we produced 100,000 unique, animated films. Each film transformed a year’s worth of data into a personal and compelling story of 2014, while issuing a unique challenge for 2015. We partnered with illustrator Mcbess to create thousands of custom animations that covered all possible data variables including location, weather, activity and individual Nike+ movement data. 100,000 custom films were created totaled over 125 million frames of animation, or 59 straight days of film. Each film was delivered directly to members on the eve of the New Year and drove them to a custom designed training program within their Nike+ app to make 2015 their best year ever.
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