The XC90 Experience in Volvo Reality

R/GA

For Volvo, we created the XC90 Experience, the world’s first full virtual reality test-drive on a smartphone. Featuring Google Cardboard, Google’s no-frills VR headset, Volvo Reality was a revolutionary way to test-drive the car months before it arrives in the US.  Themed around a weekend escape, Volvo Reality lets users immerse themselves in a stunning landscape, the interior of the car, and the road itself. The first in a trilogy, the experience featured the production work of FrameStore, the Oscar-winning company behind “Gravity.”
 
 

 
 
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